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how to invest for the first time

PSA: There is sooo much to learn. This isn't something you can bang out in a day’s work. 

BUT: We bet you know more than you think. If not, we got you. 

We're going to teach you why it matters and show you where to start. 

Because financial education isn’t just to help your bank account – it’s also to help you understand what all the fuss is about. 

And investing is definitely a path worth traveling down.

👀 7minute read

initial investing

📷: Pinterest

What is investing? And what can I invest in?

Investing = Buying something that is expected to grow. 

When you invest, you are using cash (or other assets) to purchase something – and in exchange, you are hoping to be compensated for that risk. 

Investing applies to more than just the stock market. You can invest in real estate, your education, someone else's business venture, and so many other things.

Generally speaking, when we talk about investing, we are talking about the stock market and retirement investments. Why? Well, because we like to work with what we know best. And in our experience, what works best, too. 

That doesn’t mean other forms of investing are not as attractive. But what we know – through research and lived experience – is that when you invest in the stock market, you can expect to earn, on average, 7% growth each year. 

And 7% is a very interesting proposition. One you should definitely pay attention to. Also, one that should be entered into cautiously, smartly, and with eyes wide open -- because there's risk involved. Which is what we’re here for. 

Where is a good place to start?

Goals. Always start with your goals. What are you trying to accomplish? 

Do you want to save money for retirement? Are you hoping to make extra cash for a down payment on your future home? You’re curious and trying it for fun? 

Be clear on why you’re investing and what you want for your money goals. 

1. Investing in your 401k / retirement account

We want everyone to have a retirement; your future nest egg so you don't have to work 'til your 80 (unless you want to). Retirement accounts WILL NOT GROW the way they were designed to unless they're invested. Otherwise, it's a glorified savings account that you can't touch until you're 65 -- ya no thanks.

Buying and selling investments is tax-free when your money is inside a retirement, too. So, make sure you have this locked down before you move to #2.

If you have access to a 401k and have maxed it out, you might be able to utilize a Roth IRA. More on retirement accounts here.

2. Investing in the stock market for #goals or fun? 

Have extra cash after all your bases are covered to play around with? [bases listed further down]. You can open a brokerage account. It's very much so like an IRA, but with more flexible investment and withdrawal options than retirement accounts, but you don't get any tax breaks. Oh ya, taxes...

These are riskier, take more know-how and must be entered with the mindset of, if I lose this, it's okay.

Figure out the amount you want to start with, and the level of risk you're willing to take.

We cover how much this dollar amount should be later. Keep scrolling. 

Is “stock picking” investing? 

Yes. And, not the only kind of.

Stocks represent partial ownership, or equity, in a company. When you buy a stock, you're purchasing a slice of that business. Business does well, you do well. Business does poorly, you do poorly.

We see stock picking as a super-risky (and sometimes fun) way to invest in the stock market. Once you start, it can be highly-addictive. It’s extra-satisfying when your stock picks soar, but super-scary and gut wrenching when your stock picks tank. 

What's the danger in that? Your eggs are all in one basket. If it's money you're relying on and the company performs poorly, you're in the red and there's not much you can do about it other than, act quickly.

70% of women don’t want to invest in the stock market. And we get why. You see news like this, and it puts you off. Well, your intuition and gut on this subject is spot-on: it is a super-risky investment and meant for your “fun money” spending. AKA Money you do not need. Money you won’t be upset to part with.

Good news: Stock picking is NOT required to successfully grow your money or net worth. 

We love seeing women excited about their stock picks and we will never persuade you against this form of investing. But stock picking is not for everyone. It’s important to know what you’re getting yourself into. 

So, when we mention “investing” we are NOT talking about stock picking. 

We are talking about *diversified*, *long-term* investing. 

We are talking about investing in a wide variety of investments that make up your portfolio, in order to limit risk and increase the probability of growth.

Stock picking and diversified investing: two very different things. 

We’re here for both (but mostly diversified investing).

Ok, then what? How do I start investing?

initial investing

📷 Credit: Giphy

There are several different ways to invest in the stock market. 

First, figure out your investment options. 

With a retirement account, your company's 401k provider might only offer a few types of investment options.  

For example: 

  • % stocks or % bonds (ie. 80% stocks, 20% bonds) 
  • Asset classes (ie. Healthcare, Technology, Emerging Markets) 
  • Target funds (ie. Target Fund 2060 Retirement)

If you have an IRA that you manage yourself, you likely have infinite options compared to the 401k.

Read this if you’re still confused.

Then, think about your risk level. 

Are you risk-friendly or risk-adverse? 

We cover this when comparing stock picking and diversified investing.

Here’s a general guide, from low to high risk options:

Low Risk – Diversified ETF portfolio of stocks and bonds

Medium Risk – Diversified ETF portfolio of stocks 

High Risk – Stock picking (aka Amazon, Netflix, Apple)

Very High Risk – Cryptocurrency 

Second, set your money goals

Like we mentioned earlier:

IF you are investing from your retirement account, 100% of the money in that account should be invested. 

AKA, no money sitting in cash or money market funds. And no money in a “cash alternative”. This can be misleading. You think the account is invested, but it isn’t. You won’t benefit from the growth unless it is. Pay close attention.

IF you are not investing from a retirement account, and you choose to start a personal investing account on the side, pick a specific dollar amount to invest.

Okay so how do you know how much?

  1. Confirm you have six times your must-pay expenses in emergency savings (and don’t invest that money, she is your safety net). 
  2. Confirm you're on track to retire with a number that feels good for your lifestyle. You can take our money quiz to be able to toggle your monthly contributions and see how that affects your future balance.
  3. Pay off any debt that is charging you over 4% interest. Why? When you invest, the average returns are 7%. If you are paying 4% interest on debt, and investing at the same time, the magic cancels out. 
  4. Already done those things? First of all: AMAZING! Hats off to you, girl! Start with $1k in your personal investing account. 
  5. Ready for more than that? Awesome. Think about your life events coming up in the next few years: house? car? wedding?...why? Investing works best with a lonngggg time horizon. We are talking decades. So, keep the money for your big life events happening soon in a high yield savings account. And anything beyond that can be invested for the long haul, because you aren’t going to need to use it to live your life *right now*.  

Closing thoughts

Investing is like learning how to ride a bike. The more you practice, the better you’ll get at it. And once you get the hang of it, you’ll find yourself wondering why it took you so long to start in the first place. 

Ready to invest? We further break this down with tailored-to-you education modules, bank account integration, and personalized insights, all accessible within our membership.


At Penny, we're here with financial advice for women [men, too!] to help you build self-confidence and trust to manage your day-to-day personal and family finances. Afterall, when it comes to finances, no financial guru knows your wallet better than you. Why not become your own?

Free masterclass, Invest Like a Woman, January 24th 1pm est with a recording. Join us!!

Want to learn more about Penny before diving in? Book a free 15min intro call.

Need 1-1 guidance and planning help? Don't worry, we've got that, too.

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